Wake Up ...
if you can !
People don't complain enough about corporatization, when bandits in business suits encroach on our lives through squat brands:
squatbranding ™ - to incorporate in generic space; to acquire or arrogate a common word or phrase as a corporate brand.
Shortcut-seeking scum too often plonk themselves down in our common space & claim
permanence, saying in essence "Fuck you - now move around me!"
Squatbranded regular words are shamelessly
hijacked from common history and our general dictionaries
:
amazon
apple
total
mars
delta
caterpillar
intel
orange
target
vail
carrefour ("crossroad")
shell
metro
continental
oracle
They're
our words first, not
their recent squat brand. The wider community has
long prior use of those words - but shortcut-seeking scum try shoving us aside with
® trademark appropriation.
We need to push back. Imagine brands such as
apple™ paying us more to squat in our common space. We must visualize them sporting the SQUATBRAND mark
: (
Not a call to deface their operations!)
Those starting a new venture should
coin new terms, as did the creators of Localversity or Google.
Ventures that chose to brand on a novel descriptive phrase seem rather OK
: Kentucky Fried Chicken, Japan Railways, Smell Museum
Can't complain too much of firms trading on a family name
: McDonalds, Honda, DuPont
But we shouldn't need to tiptoe around
squatbranded regular words.
Corrupt
officials and smutty nobility, if they could, would sell our kids for
meat, renting Our Heritage cheaply to the first shyster paying
registration. Too often it's a
Squatbrand
