Most users don’t understand they can have MANY easily-remembered keyword
domains in multiple languages feeding leads into their main site. So not A or B
— but A plus B plus C plus D …
Use simple forwarders to expand business footprint & effectiveness.
example:
You are "Bill's Beds" and make the "Heaven Mattress" in Texas
your main site is maybe BillsBeds.com
But if you can, get keywords (in English & Spanish):
bill.com
bills.com
bed.com
mattress.com
sleep.com
heaven.com
rest.com
cama.com
colchón.com
dormir.com
cielo.com
descanso.com
Texasbed.com
Texasmattress.com
colchón.com
dormir.com
cielo.com
descanso.com
Texasbed.com
Texasmattress.com
You want names people hear once and remember. They forward to your main page. Allow people to access your online business from many doors and bridges. After you've bought such domains, each costs only about $10 annually - even one lead a year makes diversification worthwhile.
