Below are some top efforts with place appeal. They've not only developed local brands, but recognize it's important to provide continual access to the key ideas, and involve a full range of local groups & people in development.
These platforms can still improve, but are some of the best of the best:
(link is here for part two)
-- nice mix of "brand" and edgy local focus
Buy or lease AucklandBrand.com to also feed into the Auckland story. |
-- but too easy to confuse Colombus, Columbus, Columbia, Colombia, ...
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-- marketing Scotland's capital city; but where's the fun?
Purchase or lease BrandEdinburgh.com also, and add more impact. |
-- effort to "Position Greece in the international marketplace"
but logic sends visitors elsewhere -- (this is a second-class name!) Both greecebrand.com and brandgreece.com can be bought or leased. |