City brand
State brand
Local brand
Nation brand
These platforms are now critically important in our globally competitive world !
Think of where you live & work. Every day you're investing in that place. You and those around you rely on each other's energies to keep your locale dynamic, operational and successful. Much of the "net worth" of most people is locked into real estate. If your community starts to fade & fail, the value of your property drops. Your personal history is besmirched, darkened by failure.
This is the reality of global open markets. Some places fail.
All places need good people. All places need investment. All places need ways to somehow attract & keep talent. Perhaps your place appeal is via tourism, or a special product, or great lifestyle. Protect it or you'll lose it all. Other places are hungry - investing in success. Mobility opportunities lead to winner & loser locations very quickly.
Work together to make a winning environment for life & leisure. Build your local brand platform.
(To say frankly, this is a failure of vision by many Americans. We need to work together to generate success. Simply good workers, with a few elites skimming private flim-flams, can't create dynamic communities).
Both public & private sector cooperation is essential.
Fighting Finns, for example, could create a web platform & meet together at:
Helsinkibrand.com
Finlandbrand.com
Suomibrand.com
Norsebrand.com
or even:
saunabrand.com
