Local Brands

City brand
State brand
Local brand
Nation brand

These platforms are now critically important in our globally competitive world !

Think of where you live & work. Every day you're investing in that place. You and those around you rely on each other's energies to keep your locale dynamic, operational and successful. Much of the "net worth" of most people is locked into real estate. If your community starts to fade & fail, the value of your property drops. Your personal history is besmirched, darkened by failure.

This is the reality of global open markets. Some places fail.
All places need good people. All places need investment. All places need ways to somehow attract & keep talent. Perhaps your place appeal is via tourism, or a special product, or great lifestyle. Protect it or you'll lose it all. Other places are hungry - investing in success. Mobility opportunities lead to winner & loser locations very quickly.

Work together to make a winning environment for life & leisure. Build your local brand platform.

(To say frankly, this is a failure of vision by many Americans. We need to work together to generate success. Simply good workers, with a few elites skimming private flim-flams, can't create dynamic communities).

Both public & private sector cooperation is essential.
Fighting Finns, for example, could create a web platform & meet together at:
Helsinkibrand.com
Finlandbrand.com
Suomibrand.com
Norsebrand.com

or even:
saunabrand.com

Supplemental Descriptive Domains

Many businesses are recognizing a key strength of the www is ability to link & mutually reinforce their primary company name brand with supplemental brands or additional-level entryways to operations.

These are called "descriptive domain names" or "generic domains" or category-defining domains. Here are some great examples (link).

Some of the corporations may seem unfamiliar, but operating under such key descriptors they'll likely soon be better known. Many of these firms own dozens, even hundreds of such category-defining descriptive domains.

Vitamins.com is far more effective than Puritan's Pride (puritanspride.com), but both operate in tandem. You can be quite sure they'll never give up an additional descriptor to their competitors. Once purchased (for somewhere between $1000 to $10,000,000), it costs only $10 per year!

Firms in Britain are often happy enough to build on the .co.uk extension (link), but .com is much more valuable & recommended!

If we imagine the main website for a Swedish biomedical firm, for example:
Biolm.com

can be enhanced by additional domains, some of which redirect to the main website, others that contain different information. These descriptive supplemental domains build and better-define the top brand.

Using the example above, supplementary domains could be:
biodynamicbrand.com
biomedSweden.com
biolipid.com
biogesic.com
Swedenbrand.com
Swedensown.com
etc.

A real estate agent such as
Click Realty

can buttress their position, depending on office location & focus, by adding domains such as:
goodflats.com
sunnysandy.com
housingbrand.com
placeauthority.com
penthousebrand.com
Asianpenthouse.com
farmhousebrand.com
brandhawaiian.com
brandmaui.com
oahubrand.com
waikikibrand.com
etc.

Buying such supplemental or generic domains quickly pay net dividends, if just one or two referrals each month are attracted to a business. They work worldwide 24-hours every day for years! And if you own it, your competition forever loses a big chance.

Remember, the supplemental domain can simply point / redirect to the main website, or work in parallel. Each format adds important support to your business & sales.Best you own it -- don't leave it for your competitors to fuel their operations.
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