Business owners who understand internet marketing profit more.
Customers increasingly browse to websites for information. Will they find your site? Make a great impression, and build confidence in your business.
Few business owners understand a website can have multiple 'doors' -- owning a single domain name cripples business chances.
Most businesses have a domain name equaling the name of their business. But it's easy & cheap to own keyword domains in parallel, which point to your site. The website can open under any / either names you own (redirecting a typed-in name to your 'original' name is simple and invisible). You profit. Stake-out key phrases, market assorted access routes, enjoy more & better business.
For example, if I owned Tacoland, a Mexican restaurant in Stockholm, I'd first try to register:
Tacoland.com
Great if I could get it. (If not I'd choose a better name)
But don't stop there. Try to buy these domains also (and reconcile to the same website):
besttacos.com
mexicanstockholm.com
mexicansweden.com
tacolandstockholm.com
toptacos.com
stockholmtaco.com
stockholmtacos.com
amigostockholm.com
mexicantaste.com
funfood.com
etc...
One reason to buy is defensive. Don't leave key phrases & shortcuts for competitors.
-- Become King of Your Theme.
Names each cost $10/year after initial purchase.
