abcBrand: January 2013

Place marketing has assorted challenges. Developing a locale's competitiveness & appeal has the challenge of organizing multiple private & public stakeholders. Fortunately, the internet offers an excellent gateway to involving everybody.

A well-developed internet domain acts as a multi-functional platform. Images of special sights and local events, history, local news, etc., can be combined with marketing materials and other information that targets specific interest groups such as tourists, potential new residents or investors, as well as reaching out to existing residents of assorted types. A robust internet solution allows new information to be consolidated in real time and made available anywhere, at minor cost. This is vastly more efficient than any previous methodology.

Sites such as those below can quickly be better developed to help create local opportunities, new jobs, and better lives for many:

Manhattanbrand.com

Milanobrand.com
Adelaidebrand.com

abcBrand

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